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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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01806_Field_OMMC T34.txt
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1996-04-10
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642b
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14 lines
of you, it’s environmental, it’s invisible. If you’re
going to study the invisible then you have to have
a definite set of techniques for making things
visible. And he gathered all those techniques from
the arts. This is where the hard work and
homework comes in.
The artists, he found, are the only people
dedicated to working in the present. They don’t
care about the future and they don’t care about
the past. They spend all their time and all their
energy training their perceptions, their sensibilities
and trying to be contemporary, nothing more. An
artist who wants to be ahead of his or her time is